Why is digital advertising so lousy? Industry is too smug to innovate.
In this very respect, advertising and news media converge: Both have been late in hiring developers who understand the specifics of their business. Because of their intrinsic vulnerabilities, the media have been the first to take a hit. If advertising wants to avoid a Jivaro-like downsizing, it needs to listen to the clock: It’s ticking away
Banners shout. Good banners still shout.