How to create a really successful band.
Pearl Jam broke bigger than anybody else in Seattle because the band’s 1991 debut, Ten, satisfied a social need: It was spectacularly good at making alienated teenagers (i.e. all teenagers) feel less alone whenever they felt misunderstood by the rest of the world (i.e. every waking hour of the day).
Or to quote Bart Simpson: Making teenagers feel sad is like catching fish in a barrel.