Archiv der Kategorie Moment
An inside job (2018-2020)
Irgendwann schaut man zurück und denkt sich: Jetzt bin ich das ganze Jahrtausend in Agenturen, ich weiß, wie es geht und dann, dann macht man was anderes. Die Kommunikations-Strategie für Viessmann, ein Familien-Unternehmen, das sich in vierte Generation mit einem … Weiterlesen
-->How to create change in Big Agencies. Or Not.
Big agencies wouldn’t know where to start with truly implementing an agile system that pumps out prototypes and lets them loose on the world warts and all. They are just not set up that way from a structural and emotional … Weiterlesen
-->Learnable Programming
We change programming. We turn it into something that’s understandable by people. via worrydream.com Making programming learnable also means learning more about learning.
-->The best interface is no interface | Cooper Journal
Creative minds in technology should focus on solving problems. Not just make interfaces. via cooper.com I realized that when talking my mom via phone through the installation of her Kindle. She lacks all the UI metaphers – and rightly so. … Weiterlesen
-->Social MediaSocial Media
HEAD Tennis – Get closer to Andy Andy Murray ist einer der Stars von HEAD Tennis; allerdings ein etwas spröder. Wir wollten ihm zu Wimbledon 2011 helfen, neue Freunde zu finden. Auf Facebook. Dafür filmten wir einen Spot und stellen eine … Weiterlesen
-->First Car Ad: Nothing ever changes
via boomerss.com Show the product. Write out the benefit. Add some technical stuff. Done. But why is the copywriting on nearly every german car ad so predictable and clumsy?
-->How Sports Infect Your Brain
The simple switch in the survey, from a verb defining an action (voting), to a noun defining the self, (voter), dramatically increased turnout. via nirandfar.com The first case I’ve seen against the use of verbs. Great blog on why we … Weiterlesen
-->George Orwell on an Author’s 4 Main Motives
All writers are vain, selfish, and lazy, and at the very bottom of their motives there lies a mystery. via theatlantic.com Plus: enough links by writers about writing to keep yourself from writing.
-->On a motorcycle I know I’m alive.
When I ride, even the familiar seems strange and glorious. The air has weight and substance as I push through it and its touch is as intimate as water to a swimmer. I feel the cool wells of air that … Weiterlesen
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